“This could be you”, “Beware, this car is very fast and should only be used by professional pilots”, “Here, a beautiful place,” “Your logo here” … Some of the phrases that appear in the redesigned F111, the car will use the Hispania Racing team in the Formula One World 2011. A lack of sponsorship, the team led by businessman Jose Ramon Carabante wanted to use irony to try to lobby.
The first step has been made. The first pictures of the car, to be presented this Tuesday via the Internet, has achieved great notoriety. The press is unanimous: the car is beautiful and innovative. Nothing to do with the one used last year that highlighted either the runway or beyond. The change to white, red and black has been a success. Just as the integration of the famous checkered flag in the design. Moreover, no one has gone unnoticed decoration, and these nifty calls to prospective investors.
The reality of the professional team is still far from ideal. The car presented Tuesday will not be ready for official practice starting Thursday at Jerez. Placed on the asphalt will be in Barcelona on 18 February, it already represents an improvement to the original estimates that the car would not be ready until a week before the championship.
But the team needed more money to work. Hispania has still to announce their second driver, the companion of the Indian Narain Karthikeyan. The profile you are looking for is similar to that of Asia. Someone who is capable of making a good amount of money to the coffers depleted team. With the presentation on Tuesday, have gone a step of credibility important.